For just a few weeks each year, Manuka trees flower in the remote and wild central volcanic plateau of New Zealand’s North Island and our client, Three Peaks Manuka Honey’s commitment is to produce the world’s most magnificent Manuka Honey.
Three Peaks produce a premium globally recognised product and wanted their vehicle fleet to reflect that commitment to quality and their love of the environment everywhere they were seen.
They tasked our RED Design Team with creating vehicle signage concepts at three different levels, both from a budget perspective but also from a brand awareness perspective – horses for courses. They wanted their brand hallmarks of thoughtful design and uncompromising quality to be reflected as their team went about their daily tasks.
They also wanted to connect potential client’s with their brand message easily so the signage included bold use of social media icons across all vehicles. We also transitioned the same concept into outdoor banners so they could use both vehicles and banners together at events, strengthening and reinforcing their story.
Simple to Sublime
Signage Case Study – Three Peaks Manuka Honey Signage
With vehicles ranging from Utes and trucks to urban 4WD’s, it was important that the design concept flow across them whilst still retaining a consistent look, feel and more importantly, brand message. These three images show that transition.
Three Peaks speak passionately about their journey across all of their marketing, both as a company and in the pursuit of the prized manuka honey so it was important that their vehicles reinforced that journey, bringing their passion to life in the public space.
Signage Case Study – Three Peaks Manuka Honey Team Signage
Signage Case Study – Three Peaks Manuka Honey Car Rear Signage
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