Australia’s Most Trusted Home Builder (2016/2017), internationally franchised G.J.Gardner are a long-time client who came to Red Energy Promotions, our Australian partner, with a challenge. As their network grew, they were finding that distribution of branded collateral took up valuable time and space in their head office. They also wanted to be able to maintain and control brand consistency throughout their franchise footprint so Red developed a custom Ecommerce site for them and now distribute branded product direct from their warehouse to franchisees nationwide.
Client Recognition & Reward – Settlement Package
There’s two big moments in home building; when the roof goes on and handover at settlement. G.J.Gardner wanted to enhance the client experience at handover by gifting their client a quality compendium (for the building documents), a USB (with their home plans on it), a quality ballpoint as well as a travel rug and two coffee mugs so they can relax and enjoy their new home. Red also added a high end cooler bag so the client could take a break offsite, secure in the knowledge that their home was completed.
Trades Recognition & Reward – Thank You Gift
Quality trades and good service are key to G.J.Gardner’s product delivery so recognising and rewarding the tradesmen that all work together to complete a home on budget and on time is a critical part of their award winning success. From the lifestyle cap and drink bottle to the bottle opener, can cooler and cooler bag, Red developed this pack to really resonate with their suppliers and they love it.
Cross Generational Engagement – Blow up Hammer
G.J.Gardner’s marketing team wanted a unique, affordable family friendly product that their franchisees could give away cheaply and that would appeal to all ages. We designed this custom blow up hammer to reflect their industry in a fun way. We challenge you to not want to play with it!
For the complete branding package with eCommerce management, talk to our experts