Brand merchandise and promotional products are the physical link between your brand promise and your clients. They build and reinforce the personal relationship between you and your clients.
Whether it is customers, suppliers, employees or other business associates, branded merchandise and corporate gifts are a powerful tool to create a connection between their mind and your brand. Here’s why…
#1. They are tactile (physical touch) and engage all the senses with your brand.
#2. You can specifically target the audience you want to reach by selecting a product that reflects your brand.
#3. They are useful and stay around a very long time generating long term exposure and recall for your brand.
#4. They create a good feeling – everyone loves receiving gifts and this feeling is tied to your brand.
#5. Branded gifts ignite the law of Reciprocity subconsciously in your customers mind – if you give someone something, they want to give you something back.
#6. They are mobile and highly visible generating brand awareness widely – useful branded product travels far and wide.
#7. You can focus your marketing budget on the key decision makers in your industry to make it personal and maximize your return on investment
Promotional Products and Branded Merchandise are an often misunderstood and misused marketing tool. However, when focused on your marketing goals and integrated with other marketing methods, they will add real firepower to your marketing message.