In an increasingly digital world, how often do you still reach for a notepad and pen? If you’re like most people in business, it’s often. Print based branding is still big part of our lives and the key reason is because its tactile – we still seek out the touch and feel of non-digital media because it’s physical and it’s tangible
Print still has a myriad of applications for business and definitely still has place in your branding arsenal. We worked with a client recently who owns a co-working space that also has meeting room facilities. They were looking for pens to hand out to event attendees to build their brand and we recommend they add note books to the mix, so both items went off out into the world carrying the client’s brand. Those notebooks and pens will end up on people’s desks at work, at home on the kitchen bench, in a handbag, or travelling around in their car – all great opportunities to build brand awareness.
Print Isn’t Just Business Cards
And printing doesn’t just mean flyers and business cards. Consider fridge magnet calendars; they will literally be seen every day in the home kitchen or staffroom for at least 12 months. And now they can be surrounded by a pop-out frame, so you can remove the calendar and keep the frame for a treasured photo or piece of art; extending the life of your branding even further.
How about presentation or quote folders for client meetings? Firstly, they look slick and professional, but they can also be used as a selling tool if designed well – consider images of a couple of your hero products on the cover – then you can easily discuss their features, advantages and benefits along with the visual aid to get that sale over the line!
Letterhead and With Compliments slips are still ‘oldies but goodies’ – a handwritten note on a Comp Slip is a great way to add a personal touch to an otherwise commoditised transaction. And the humble writing pad is an underrated tool. With the world becoming increasingly digital, how many
Put Print In It’s Place
Have a look at your current print livery. Does it reflect the way you do business? Your internal culture? The way you want the world to see you? If not, call us now – we can help freshen your look while keeping authentic to your brand values.
Give us a call – we’d love to chat about how we can use printed material to extend your brand reach.