We’ve all heard the old saying, ‘you can’t please all of the people all of the time’ and that also rings true for promotional products.
Not everyone will love and embrace whatever promotional product you choose to brand and give away to your clients or prospects BUT, all is not lost, because over 60% of recipients who don’t have a use personally for the item, will gift it to someone who does. How good is that?!
Because it was FREE and it could be useful to someone, they see value in it and most people won’t bin it, they’ll keep it aside until they find someone with a use for it. So, if you take that to its next logical conclusion, and we’ve done our job properly in helping you choose a product that relates to your business, it will more than likely find its way into the right hands! Magic really…
It also makes the ‘how do I choose the right promotional product?’ dilemma a little easier. How you ask? Well, if you target products that reinforce the message you want to relay to your prospects and clients (what you want them to think and feel about your business) rather than the recipients themselves personally, you’ll choose the products that send the right brand message to the people you want to talk to.
While we’re on adages, the old ‘I know 50% of my marketing works, I’m just not sure which 50%’ gets a helping hand here because this statistic tells you more of your promotional products will find their way into the right hands than you might imagine.
There is one last gem I’d like to share here. ‘If you do nothing, you already know the result you’ll get’ so, sit down with a branding expert you trust and let them help you find the products that will find their way into the right hands – the people who will become your loyal clients and brand advocates.