Every day customers old and new reach out to us to get sound advice on what promotional products they should use to promote their business
What makes a great promotional product? With 1000’s of lines available, it can be daunting to get to grips with the options so to help you, here are 7 golden rules for picking great promotional products.
#1: CREATIVITY
Use promotional products to make a lasting statement about who your company is, and what you offer. Take time to think of a creative product that ties in with your brand marketing strategy – what special service do you offer? What goods can you deliver?
Don’t be afraid to think outside the box – be fun! Are you a dentist? Why not send out some sugar-free sweets in a playful way? Trying to recruit people to sign up to your gym? Why not gift them a free water bottle so that you’re always on their desk, reminding them to get in touch and get fit – the possibilities are endless!
2: RELEVANCE
Understand that relevance is a BIG factor in choosing promotional products and every industry sector is different.
A branded lip balm for a financial services conference might not be the best fit? Would that gift be relevant and well received by the recipients?
Possibly not. Understand your target audience and pick the most desirable and appropriate items for the people you want to want to connect with.
#3: USABILITY
Don’t forget, usability is KEY with branded product! Statistics show that 90.4% of people report still using a promotional product received in the last 24 months.
So, it stands to reason that the more useful the item is, the more likely it is that your promotional product will stick around – day in, day out. (and so will your brand!)
#4: QUALITY
If you want your clients to enjoy your branded product for years to come, make sure you provide them with a product that will go the distance!
As a wise man once said ‘the bitterness of poor quality remains long after the sweet taste of low price is forgotten’
We’ll help you find that balance…
#5: DESIRABILITY
The acid test for us is ‘would someone want to steal this product?’ If the answer is yes, you’ve got desirability!
We delivered some powered speakers to a business that were destined for their clients… the first thing everyone in the office said was, ‘oh, I want one of those!’ TICK
#6: INTRIGUING
We call it ‘interrupt’ but it’s the same thing, does your branded product grab people’s attention immediately?
Is it different or unusual or funny … does it make a statement? As an advertising medium, promotional products are great at breaking through the advertising clutter we’re all surrounded by every day.
INTERRUPT your clients today!
#7: VALUE
While all the other rules come together to create an awesome promotional product that will proudly carry your brand, VALUE, or more specifically, value for money is a crucial part of the mix.
Too expensive and you might limit the number of people you can give it too (your reach). Too cheap and the intended recipients might not see value in it, or your brand.
Like everything in life, investment v’s return is all about balance…. getting the very best bang for your buck.